You've Got the Pieces. Here's How They Fit.
You've read the books, taken the courses, and listened to the podcasts. But there is a massive gap between knowing business and doing business.
Ideas That Spread is the complete system that finally makes sense of everything you've learned. By the end, you'll know which idea to pursue, how to make people care, and exactly how to get paid.
Ideas Don't Die Because They're Bad.
They Die Because They Stay Ideas.
You feel the friction. You are constantly thinking and planning. Trapped by Analysis Paralysis.
It is easy to mistake research for progress. But an idea has zero value while it is locked in your head. For your idea to matter, it must leave your mind and get buy-in from others.
Ideas That Spread is the system that makes that happen. It is a field manual for crossing the gap between "thinking" and "doing."
The Operating System
A flexible playbook for building a business. Follow the step-by-step system or dive into specific modules as needed.
The Source
Don't wait for a "Eureka" moment. Learn the 16 frameworks to manufacture creativity on demand. Use the 8-Ingredient Checklist to ensure your idea is viable before you write a single line of code.
- The 8-Ingredient Checklist
- 16 Idea Generation Frameworks
- How to Validate Before You Build
The Psychology
Humans don't buy with logic; they buy with emotion and justify with reason. Learn how to engineer "Perceived Value" and craft messages that bypass skepticism and trigger immediate desire.
- The Psychology of Buying Decisions
- Crafting Messages That Resonate
- Perceived Value & Motivation
The Validation
You don't need to quit your job or drain your savings to start. Learn the specific 5-step method to validate your idea while making real sales—virtually eliminating risk and the fear of failure.
- The 5-Step Launch Method
- Getting Your First Customers
- Bootstrapping Your Growth
The Integration
This is where it all clicks. See how the three parts integrate into a single, repeatable system you can use for this business—and for every business you build.
- The Complete Integration
- Building Creativity Into Daily Life
- Your Roadmap Forward
This Book Is For You If...
You've done more research than most people who've actually launched. You just need the right system to connect it all.
You've been "planning to start" for over a year but haven't shipped anything.
You have a dozen ideas but no confidence about which idea is worth pursuing.
You've bought the courses and read the books, but still can't connect the dots.
Your biggest fear isn't failure—it's wasting a year building something nobody wants.
You want to build something real while keeping your day job—without betting everything.
You're done with "hustle culture" and want a thoughtful, proven methodology.
Wes Hansen
FOUNDER & AUTHOR OF IDEAS THAT SPREAD
Wes spent years doing it the hard way—16-hour days, missed dinners, and a first business that nearly broke him. Then he figured out what actually matters: you don't need to work harder, you need to test smarter.
That realization changed everything. He went on to build multiple sustainable ventures, applying these same principles to real-world problems, and helping many others do the same. Since 2017, he has leveraged AI to strip away the busy work, refining the systems that make growth repeatable.
Eventually, he founded The Launch Pad, a platform where he has helped over 1,136 entrepreneurs validate their ideas and launch successful businesses. He wrote Ideas That Spread to give you the exact operating system he wishes he had from day one.
A Proven System With Proven Results
Join 1,136+ people who've gone from consumer to creator.
"Finally, a book that connects all the dots. I've been following business advice for years but never knew how to put it all together."
Sarah M.
Marketing Professional
"I always felt like I was missing something. This book was that 'something'. It's the glue that holds all other business advice together."
Jennifer L.
Consultant
"Just buy it. The ROI on the first chapter alone is worth 10x the price of the book."
Brian R.
Startup Founder
"I went from analysis paralysis to launching my first product in 6 weeks using the MSP framework. Wish I had this system years ago."
David K.
Former Engineer
"The concept of 'meta models' was a game-changer. It helped me define what kind of business I actually want to build for my life."
Rachel G.
E-commerce Owner
"If you feel stuck in 'learning mode', this is your way out. It's a practical, step-by-step guide to actually building something."
Chris B.
SaaS Marketer
"The ideation frameworks alone are worth the price. I generated three new service ideas for my freelance business in under an hour."
Michael T.
Freelance Designer
"This book delivered on its promise. It's the blueprint that finally connects everything. I feel more confident in my path forward."
Emily G.
Creator
"An incredibly practical system. It cuts through the noise and gives you a clear, actionable process. Highly recommended."
Jason P.
Product Manager
I Know What You're Thinking...
"But I've already read so many business books..."
Great. This book isn't meant to replace them. It's the operating system that finally makes them work together. Think of it as the framework that connects high-level philosophy with ground-level tactics, filling in the gaps that leave most readers stuck.
"I don't have time to read another book."
This book exists to save you time. It prevents you from spending months (or years) chasing scattered tactics that don't connect. Think of it as the shortcut to clarity—and the end of spinning your wheels on a flawed approach.
"I don't have startup capital."
This system is built for bootstrap founders starting with almost nothing. It teaches you how to validate your idea and get your first sales with minimal risk—then use that early revenue to finance your growth.
"I don't have a business idea."
Perfect. Coming up with great ideas is a skill and a process. This book teaches you both. You'll get 16 proven frameworks for generating business ideas on command, the same frameworks behind thousands of successful businesses.
Stop Planning.
Start Building.
Most business books give you inspiration. This one gives you instructions. Built on behavioral science—not guru platitudes.
30-Day Money-Back Guarantee. No questions asked.